Metaphor Haas x f1

For the Singapore Grand Prix, MoneyGram Haas F1 Team partnered with ATLUS to promote Metaphor: ReFantazio, with the game's logo featured on the cars. Alanah Pearce was a spokesperson for the collaboration, highlighting themes of resilience and innovation. I handled social media cutdowns, capturing the event's energy and aligning with the campaign's storytelling focus.

Production Company: Rebel Ventures

Post: Voke Studios
Post Producer: Bram VanderMark

Edit: Kristopher Villa

SOCIAL CUT

  • Social cuts are typically short and designed to capture attention quickly, making them ideal for platforms like Instagram, TikTok, and Facebook.

    The advertisement reached an approximate engagement of 5% at 12,000 likes.

  • Having a variety of social cuts enables businesses to repurpose content across different platforms and marketing campaigns. These cuts can be used for promotion, brand storytelling, or teasers for future events

    Turnaround times are quicker as well.

  • Social cuts allow you to condense the best moments of an event into bite-sized content. This makes it easier to showcase the most exciting or emotional parts of the event, without overwhelming them with too much information.