The Airmax Pulse draws inspiration from London's vibrant music scene, resulting in a design that seamlessly blends function and style. However, despite its versatility, there seems to be a missing personal connection to the shoe. In “Pulse of Chicago”, we take a different approach.

The commercial brings to life the rhythmic experience of everyday sounds of Chicago, from the sounds of kids rollerblading on the lakefront to scooping Italian ice on a warm summer night. Our aim is to pay homage to Chicago as our beloved home, and in doing so, to bridge the gap between our audience and the Pulse. The commercial invites viewers to connect with the shoe on an emotional level, fostering a sense of familiarity and nostalgia with each passing moment.

Director: Gracie Koh

Cinematographer: Kristopher VIlla | Carlos Ty

Editors: Kristopher Villa | Gracie Koh | Carlos Ty

PA: Andy Sim