Our recent running ad for the Run Club was a collaborative effort designed to capture the spirit and energy of our community. The production process began with brainstorming sessions to define the key message: promoting health, camaraderie, and the joy of running.

Concept Development: We focused on creating an ad that showcased the diverse group of runners in our club, from beginners to seasoned marathoners. Our goal was to emphasize inclusivity and the shared passion for running.

Pre-Production: Once the concept was solidified, we scouted picturesque locations that highlighted both urban and natural landscapes. We selected early late afternoon hours for the shoot to take advantage of the best lighting conditions.

Filming: We captured dynamic footage of group runs, solo sprints, and interactions among club members. We used a combination of handheld cam and drone shots to provide different perspectives and add visual interest.

Post-Production: In post-production, we carefully edited the footage to a high-energy soundtrack that complemented the pacing of the runners. Color grading was used to enhance the natural beauty of the locations and create a cohesive look.

The result is a vibrant and inspiring ad that truly reflects the essence of the Run Club. We are excited to share it with a wider audience and invite more people to experience the joy of running with us.

Director: Kristopher Villa

Editor: Kristopher Villa

Drone Op: Sam Perez @przfpv @stokesmachine

BTS: @garrxson